The “Plan It, Post It, Profit Challenge” has been retired 👋

Instagram, and the way people buy, has changed.

That challenge was fun, but let’s be honest: the online space has gotten a whole lot louder since then.
What used to feel helpful now feels… shallow.

Right now, your people don’t just need to see you posting. They need to actually connect with your message, trust you, and know why your offer is the one for them.

That’s why I created the Buyer Journey Content Map. A simple, clear way to plan content that guides your audience step-by-step from curious to ready to buy.

No hacks. No filler. Just strategy that actually works in today’s Instagram world.