Who the heck is Sydney O’Brien??
My Journey From Instagram Strategist to Content Marketing & Messaging Strategist
I started this business during a season most people would’ve waited out...
My husband was deployed. I had 3 kids under 5. And the only time I had to think, let alone write, was in the scattered “mom cracks” of the day 😳
But I wanted something that was mine. Something I could build without burning out.
So I turned to Instagram. I made it work, because I had to.
And for a while, it did!
I taught moms how to grow with intention. Shared templates, strategies, and ways to make content doable between snack breaks and client calls.
✅ My clients made sales. ✅ I made sales. ✅ It all worked.
Until it didn’t.
Not just for me, but for my clients too.
The platform got noisier.
Buyers started taking longer to make decisions.
And the advice? It all sounded the same.
“Post more.”
”Go viral.”
”Try this hook.”
“Use this trending sound.”
“Say you made 100k while showing them what they dream of having.”
content stopped being about connection and became about performance.
That’s when I took a step back.
Because deep down, I knew this:
👉 If your marketing doesn’t build trust, it doesn’t matter how consistent you are.
👉 And if your strategy relies on fake urgency, clickbait, or AI-generated fluff, it won’t work long-term.
👉 The framework I’ve been teaching for years still works — but only if you have the foundational pieces in place first
So I shifted. And so did my business.
Now I help entrepreneurs ditch the performative content cycle and build connection-based marketing that actually works.
✅ We clarify your message.
✅ We align your content to your offer.
✅ We make your strategy sustainable across platforms, not just Instagram.
Because I’ve never believed in chasing vanity metrics. And I’ll never tell you to “just post more.”
I believe in a plan you can stick to.
A message that reflects what you really do.
And marketing that feels like you, not a performance for likes that won’t pay your bills.
If you’ve been posting and wondering why no one’s biting…
If your content looks polished but still doesn’t sell…
If you’re doing everything right and still hearing crickets…
You’re not broken.
You’ve just been taught to focus on content, not strategy.
And that’s what I help you fix.
It’s time to stop creating just to stay visible & start marketing with purpose
WHAT OTHERS ARE SAYING…
“jaw-dropping at all you put into this!”
"Oh my goodness! Jaw-dropping at all you put into this! Thank you, thank you, thank you!"
-Sidnee Silkorsi, Pinterest Marketer
“It’s like magic!”
"I feel like it’s some kind of magic to have you tell me what to post and then while I’m just going about my life someone buys a thing minutes later that was in the post. I know that’s how this is supposed to work but it’s magic! Thank you!"
-Brianna Green, Wooden Toy Maker
“The first week alone, it easily saved me 2 hours of time!”
“Sydney’s content map is a game-changer.
I’ve tried other social templates and resources before, but none have saved me time and brain space quite like her map!
The first week alone, it easily saved me 2 hours of time!”
-Paige Figueroa, Mompreneur Coach
“My engagement is already up 37% after one week”
“I'm obsessed with this content map!
It made creating engaging content on Instagram so much easier. Not only is my content getting more engagement, but it's also just helping me show up in a more intentional way on Instagram.
My engagement is already up 37% after 1 week of using it!”
-Caroline Hull, Podcast Coach & Content Strategist
