Ep 84: Ditch the Hustle: Easy Strategies for Selling More with AnnMarie Rose

Apr 13

A Simpler Way to Sell Your Offers (Without Running Yourself Into the Ground)

Why I signed up for a paid workshop—and you might want to, too.

If your business ever feels like it’s running you instead of the other way around—and your best content ideas happen while someone’s yelling “MOMMMM” from the bathroom—this one’s for you.

In this week’s episode of Mompreneur Mastery, I sat down with AnnMarie Rose, a business strategist who helps service providers scale their income without scaling their hours.

And let me just say: I signed up for her workshop the minute we wrapped this convo.

Here’s why I’m now fully obsessed with the paid workshop model—and why it might just be the missing piece in your business, too.

Meet AnnMarie: The LifeProof Business Strategist

AnnMarie helps service providers, coaches, and consultants simplify their businesses so they can grow sustainably (like 2x or even 10x sustainably—not burnout-and-hide-under-the-covers sustainably).

She’s all about building businesses that support the life you actually want, not ones that require you to work 10-hour days while your toddler snacks on puffs behind your desk.

The Paid Workshop Strategy (aka why I was instantly intrigued)

So what’s a paid workshop?

Think of it like a low-lift, high-impact way to:
✔️ Get in front of your audience
✔️ Provide a quick win
✔️ Sell your offer—without sleaze, stress, or a 5-day launch

AnnMarie’s first one brought in 30 signups… and $62K in backend sales. 😳
No ads. No 10-day launch runway. Just a well-positioned workshop, a clear offer, and a strategy that makes it all work.

Why This Model Makes Sense (Especially for Moms)

If you’ve got limited time and brain space (hi, same), this might be the most doable sales strategy I’ve ever seen. A few things that stood out:

People actually show up. Her workshops have 80–90% live attendance rates—wild compared to the typical 10–15% for free trainings.
It builds trust fast. Two hours of real-time teaching does more for connection than 50 Reels and a prayer.
It’s live but still streamlined. AnnMarie plans her workshops start to finish—including slides and a worksheet—in two hours.
You can rinse and repeat. Many of her clients use the same workshop multiple times with great results.

Not Sure You’re Ready? Read This.

You don’t need a massive audience or a 6-figure business. AnnMarie recommends this strategy if:

You have an offer you want to sell (or want to test out)
You’ve worked with a few clients and know your stuff
You’re ready to simplify your sales process

And if promotion overwhelms you? She even shares how some clients only promoted through aligned biz besties and still made $10K+.

Want to Learn More?

AnnMarie has a free Paid Workshop Format Generator (I tried this and LOVED it!) that helps you:
→ Pick a format that fits your business and bandwidth
→ Plan a structure that works
→ Get started without wasting time or guessing what works

You can grab that free tool right here.

She also has a full program (Sell and Scale with Workshops) if you want to go all in—but this free tool is a great place to start (and what I’m personally checking out first).

Final Thoughts (from one tired but ambitious mom to another)

I haven’t run a paid workshop myself yet, but after this convo, I’m seriously considering it. AnnMarie’s approach feels doable, ethical, and—dare I say it—exciting in a way that most sales strategies don’t.

If you’re juggling #momlife and biz and looking for a fresh way to bring in more sales without adding chaos to your plate… definitely check out the links in the show notes.

And if you do sign up, send AnnMarie a DM on Instagram @askannmarierose and tell her Sydney sent you.

Here’s to less stress, more sales, and systems that make sense for your life.