Ep 90: Make Your Offers More Valuable (Without More Effort) with Jensen Savage
If you’ve ever felt like your only path to more sales is to do more — more calls, more bonuses, more “value” — you’re not alone. But that’s not the only way. In fact, according to marketing strategist Jensen Savage, that’s often a fast track to burnout… not business growth.
In this episode of Mompreneur Mastery, Jensen and I talked all about how to increase the perceived value of your offers — so they feel worth more to your clients — without actually increasing the time, energy, or money you put in.
Here’s a deep dive into what we covered, why it matters, and how you can apply this right now in your business.
From Law Dreams to Marketing Powerhouse
Jensen didn’t always plan to work in marketing. She started out wanting to be a corporate lawyer — but soon realized the rigid structure of law wasn’t for her. She pivoted into social media, fell in love with the creativity and strategy of marketing, and eventually worked her way up to directing campaigns that brought in tens of millions in revenue for service-based businesses.
Now, she runs Savage Growth Partners, helping small business owners grow smarter — not harder.
The Biggest Mistake Business Owners Make When Trying to Grow
Spoiler alert: it’s trying to do everything at once.
Jensen sees this all the time. Business owners feel pressure to be on every platform, use every marketing tactic, and respond to every trend — which spreads their energy thin and rarely leads to sustainable growth.
Instead, she recommends focusing on the specific channels and strategies that actually move the needle for your business — even if that means doing less.
How to Choose the Right Channels:
Think logically: Where does your audience actually hang out?
Do your research: Look at demographics by platform or even ask your audience directly.
Test and observe: Try different platforms and notice where your best leads or clients come from.
“If I’m marketing to 60+ business executives, I’m not going to waste my time on Reels. I’m going to meet them where they are.”
— Jensen Savage
This alone can save hours of time every week — and eliminate platforms that aren’t serving you.
How to Know What to Scale (and What to Cut)
If you’re overwhelmed and unsure where to focus, Jensen suggests tracking:
Profitability — What brings in the most money?
Scalability — What can grow without needing more of your time?
Time Spent — What’s taking up way too much energy for little return?
She personally uses a whiteboard to map this out, ranking each task or channel by those three criteria. This allows her to clearly see what’s worth doubling down on — and what to cut or delegate.
Pro Tip:
“Even if you can’t outsource right now, tracking how much time you actually spend on things will help you see what’s worth keeping — and what’s costing too much energy for too little return.”
The “Golden Quadrant” Framework for High-Value Offers
Here’s where it gets really good.
Jensen shared her Golden Quadrant framework — a visual way to evaluate whether your offers are strategically smart.
Imagine a graph with two axes:
One is resources you invest (time, money, energy)
One is perceived value to your audience
You want to create offers that land in the top left quadrant:
Low resource investment, high perceived value.
This is where your offer feels worth more to the buyer, without requiring more from you.
What Is Perceived Value (and How Do You Increase It)?
Perceived value is how valuable something feels to your audience — and it plays a huge role in what people are willing to pay.
But here’s the magic: you can increase perceived value without increasing your workload.
Examples of Increasing Perceived Value:
For local or in-person services:
Fold the toilet paper like a hotel would
Leave a thank-you card and a mint
Follow up with a personal text two days later
For online service providers:
Add a high-value bonus (like a training or workbook)
Include a checklist or swipe file
Personalize your delivery with a short video or message
These details take minimal time, but dramatically elevate how your service feels — which makes it easier to raise your prices, retain clients, and get referrals.
“You’re not just competing on price. You’re competing on experience.”
— Jensen Savage
Why This Works So Well for Solopreneurs
If you’re a one-woman show, your time is your most limited resource. And often, you’re juggling client work, content creation, admin tasks, and possibly even homeschooling or childcare.
You physically can’t do more — but you can increase the way your offers are perceived.
That means:
Charging more without adding more calls
Creating a client experience that stands out
Selling more with less effort
This is especially important when you’re trying to scale sustainably without hiring a full team (yet).
Create Once, Use Forever: Digital Bonus Ideas That Scale
Jensen is also a big fan of info products — things you create once and can sell or bundle repeatedly.
Examples include:
A mini-course
A workbook or guide
A private podcast feed
A template or swipe file
A video training
These can:
Be used as standalone offers
Increase the value of your core service
Help nurture leads or offer low-ticket entry points
And once they’re made, they’re infinitely scalable — zero extra time required on your part for each new buyer.
Want to Know Where Your Marketing Is Holding You Back?
Jensen created a free quiz that helps you figure out exactly what’s working in your marketing — and where you might be wasting time or missing key opportunities.
It gives you a high-level audit of your current marketing, with practical suggestions you can start implementing immediately — especially helpful for solo business owners who don’t have a team of experts on hand.
TL;DR — You Don’t Have to Do More to Sell More
Here’s the big takeaway:
Focus on perceived value, not just added tasks.
Track what actually brings in results — and simplify the rest.
Build experiences your clients love without burning out.
And if you're stuck trying to figure out which parts of your marketing to keep, cut, or improve — take Jensen’s quiz. It might be the outside perspective you didn’t know you needed.
Need help putting this into practice?
Join me inside Post With Purpose where we build Instagram content around strategy — not burnout.
