Ep 97: What to do when your instagram posts aren’t getting clients
Why Your Instagram Content Isn’t Converting (and What to Do Instead)
If you’re a small business owner or mompreneur pouring time into Instagram—posting Reels, using trending audio, testing templates, showing up "consistently"—but still not seeing actual sales? You're not alone. And you're definitely not doing anything wrong. But there is something missing.
In this post, we’re breaking down why your content might not be converting, how the landscape of Instagram has shifted, and what to do instead to make your content lead to real results (and reclaim some of your time and sanity in the process).
Why It Feels Harder Now (Because It Is)
A few years ago, you could post consistently, check off your content pillars, and start getting traction. Not anymore.
If your content feels harder to create, harder to convert, and harder to keep up with—that’s because today’s marketing landscape has changed. Between the rise in consumer skepticism, content overload, and algorithm shifts, your audience needs more touch points, more trust, and more connection before they buy.
This is especially frustrating when you’re juggling everything else: mom life, client work, a Google Doc full of ideas, and maybe dinner burning in the background.
But here’s the truth: It’s not about doing more. It’s about having a plan that works.
Visibility Isn’t the Problem (Even Though It Feels Like It)
You might be showing up often. You might even be getting engagement. But if your content isn’t leading somewhere, it won’t drive sales.
Some signs your content isn’t converting:
You’re getting likes, but no leads
People comment, but don’t click or DM
You feel like you’re throwing spaghetti at the wall just to say you posted
That’s not a content problem. It’s a strategy problem.
What Most People Get Wrong About Instagram Strategy
Here are the three biggest mistakes I see mom business owners make:
Using trends with no purpose
Jumping on trending audios and viral hooks without aligning them to your messaging or offer leads to shallow engagement.Templates that don’t sound like you
Plug-and-play can save time—but only if the words reflect your tone, values, and voice. If they don’t, you risk sounding like everyone else—and attracting no one.Posting without a path
If you don’t know how your post connects to your offer, your audience won’t either. And a confused audience doesn’t convert.
What Actually Works: A Sales-Driven Instagram Plan
You don’t need more content. You need a strategy.
Here’s what to focus on:
1. Clarify Your Business Goals
What are you selling right now? What needs to happen on Instagram to support that?
Are you growing your audience? Focus on relatable, searchable content.
Building trust? Prioritize values, stories, and behind-the-scenes.
Promoting an offer? Share results, answer objections, and use strong CTAs.
2. Align Your Content to the Buyer Journey
Every post should serve one of these purposes:
Attract
Engage
Build connection
Build trust
Convert
Content that skips steps won’t bring in sales—it’ll just drain your energy.
3. Make Your Content Sound Like You
Your audience doesn’t need another recycled caption. They need your real voice.
Use:
Your actual words from DMs, intake calls, or reviews
Personal stories that your audience can relate to
Language that fits your season (exhausted? Be honest about it)
Real Life Example: What Happens When You Have a Plan
One client had tried it all—Reels, templates, trends. After a one-hour session, we mapped out six weeks of Instagram content (plus how it would tie into her blog and email strategy).
Her words? “I didn’t even realize how much stress I had around content until it was gone.”
She went on to sign two clients within a couple of weeks—not because she suddenly had more time, but because she had a clear plan.
That’s what strategy does. It saves time, builds confidence, and gets results.
Why This Matters (Especially for Moms)
You’re not just a business owner. You’re managing school drop-off, snack duty, RSVPs, client calls, and probably reheating your coffee for the third time.
So when you do sit down to post, that post better be doing something for your business.
You deserve:
Content that saves you time
A plan that pulls in aligned leads
Space to actually enjoy your life (and maybe finish that book collecting dust)
Want Help Mapping It Out?
That’s exactly what we do in a 1:1 Content Strategy Intensive.
In 60 minutes, we’ll:
Clarify your business goals
Audit your current content
Build a sales-driven content plan
Make sure your messaging sounds like you
You’ll walk away with:
A mapped-out plan for 6–8 weeks
A recording of the session
Notes and a simple structure to follow
All for just $197. Most clients say it saves them at least 2 hours per week on content. Click here to grab your spot
Final Thoughts
You’re doing enough. It’s time your content did, too.
Instagram isn’t just about showing up—it’s about showing up with a purpose.
So whether you book a strategy session or sit down with your notes this week, ask yourself:
What am I actually trying to sell?
Who am I trying to reach?
What content will help guide them from curious to client?
You deserve more than just "likes." You deserve content that works—so you can go do the other things that matter more.
