Should You Post About Politics as an Online Business Owner?
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Every time a major political or current event happens, the internet explodes. Comment sections turn into battles, hot takes are everywhere, and nuance completely disappears.
If you’re a small business owner, that tension creates a very real question:
Should I post about this? Should I comment? Should I stay quiet?
And the truth is—there’s no single right answer. But what you can do is make sure your values are showing up in your business every single day, so when big moments come, you know exactly how to respond in a way that feels aligned.
Why This Feels So Hard
Many of us grew up hearing, “we don’t talk about politics.” We were told it was rude, unprofessional, or something you should never bring into your work.
But here’s the reality: business is political.
The way you price your services reflects what you believe about accessibility.
The examples you use in your content send signals about who belongs in your community.
The people you hire, collaborate with, or promote show your values before you ever write a caption.
Even choosing silence communicates something. Neutrality is a decision too. If you’re not sure how to figure out what to share, my Buyer Journey Content Map is a free resource that helps you plan content that builds trust without second-guessing
A Personal Example: Losing 23 Followers in 24 Hours
I’ve been here before. Just recently, I shared a post about Charlie Kirk after he was killed. I said two things:
I condemn gun violence. Nobody deserves to die that way.
I was not going to mourn someone who built wealth by spreading hate and bigotry.
Within a day, I lost 23 Instagram followers.
But instead of spiraling, I chose clarity. I donated $5 for every unfollow—split between organizations like Everytown, The Trevor Project, World Central Kitchen, and Planned Parenthood.
And something I didn’t expect happened: other business owners saw what I shared and started donating too. Another friend decided to run a promotion where her proceeds would go to nonprofits.
That ripple effect is community. It reminded me that it’s never about the numbers—it’s about shared values in action.
Why Values Matter More Than Metrics
Losing followers isn’t failure—it’s filtering.
The wrong people stepping out = clarity.
The right people leaning in = connection.
When your values are clear, your content attracts the people who align with you—and repels the ones who don’t. That’s the point.
Because real community isn’t about follower counts, downloads, or list size. It’s about people who stay, support, amplify, and act with you. This is exactly what I teach inside Content That Converts, my membership where you’ll learn to use values-driven messaging to attract aligned clients across multiple platforms
How to Weave Your Values Into Everyday Content
You don’t need to wait for the next headline to show what you stand for. Values show up in the little things:
Language: Are your words inclusive? Do they match the kind of community you want to build?
Stories: Even small examples can highlight what matters to you.
Visuals: Branding photos, stickers, or even the details in your background send signals.
Offers: Pricing models, accessibility, and design choices communicate what you believe.
Interactions: The way you comment, reply, and show up in conversations reflects your values.
Values don’t have to be loud to be clear. But they should be visible.
Parenting, Politics, and My Business
If you’ve followed me for any amount of time, you know my audience is primarily moms in business. That’s not random—it’s because of my own story.
When I started my business, I had three kids under four. Childcare would’ve cost more than our mortgage. Staying home was the only option that made sense. That shaped my values and shaped the way I built my business: helping moms create something flexible and profitable without losing themselves in the process.
Parenting is political. Childcare systems, family support, work expectations—all of it affects how we show up in life and in business. And those values show up everywhere in my content, my offers, and my community.
So, Should You Post About Politics?
Sometimes yes, sometimes no. It depends on you, your business, and your audience.
What matters most is that your values are consistent and clear. Because buyers today aren’t just looking at your product or service—they’re paying attention to who you are, what you believe in, and how you build trust.
So instead of asking “Should I post about this headline?” start asking:
“How do I want my values to show up in my business?”
Pick one value, and find a way to make it more visible in your next piece of content.
Because clarity builds trust. Trust builds community. And community is worth far more than vanity metrics.
Want Support With This?
If you’re not sure how to weave your values into your content or messaging, send me a DM on Instagram @sydneyobrien.co. Let’s find a way to make it feel clear and intentional for your business.
And if you missed last week’s episode of Mompreneur Mastery with Caroline Hull on finding your voice—it’s the perfect companion to this topic. Give it a listen here.
