Ep 100: Instagram Marketing Not Working? Here’s Why Your Content Isn’t Converting (And What to Do Instead)
If you're a mom running a business, chances are you've been told to "just post consistently" on Instagram if you want to grow. But here’s the truth:
More content isn’t the solution. Strategy is.
Let’s talk about why your content might not be leading to sales, how buyer behavior has shifted, and what your Instagram content needs to actually support your business. If you're tired of guessing what to post and ready to make your content work smarter, not harder, you're in the right place.
Why More Content Isn’t the Answer
We’ve all heard it: "Just show up consistently."
But posting without a clear purpose? That’s not strategy.
That’s just noise.
You can show up every day and still feel like nothing is working. Not because you’re doing it wrong, but because most advice focuses on output instead of impact.
Without messaging that connects and a plan behind your posts, even your most engaging reel won’t lead to sales. Moms especially don’t have time to waste on content that doesn’t convert.
Here’s what happens when you focus on quantity over strategy:
You burn out faster.
Your content starts to feel repetitive and uninspired.
You attract people who never convert because your message isn’t aligned.
Instead of doing more, it's time to do what actually matters.
How Buyer Behavior Has Changed (and Why It Matters)
Let’s zoom out for a second.
Buyer behavior in 2024 and beyond looks very different from what it did even a couple of years ago. Between inflation, algorithm shifts, and a nonstop flood of online noise, buyers are:
Taking longer to make purchasing decisions
Doing more research before they buy
Becoming increasingly skeptical of high-pressure tactics
Seeking more value, more connection, and more authenticity
They’re no longer impulse-buying from a single trending reel. Instead, they want to feel genuinely supported and confident in their decision.
That means your content has to work harder to build trust—and trust doesn’t come from random tips or trending templates.
It comes from messaging that:
Speaks directly to their lived experience
Validates their challenges
Clearly explains the transformation your offer provides
Moves them step-by-step through the buying journey
The Real Missing Piece: Messaging That Converts
Here’s something most content creators aren’t talking about:
Messaging is the bridge between visibility and sales.
You can be the most visible person on Instagram and still struggle to make sales if your message isn’t clear, specific, and resonant.
Great messaging does more than communicate what you do. It helps your audience see themselves in your content. It creates clarity, confidence, and connection. And it positions your offer as the next natural step.
What this looks like in practice:
You stop relying on hooks that aren’t rooted in your brand.
You stop second-guessing your content because you understand its purpose.
You build momentum because each post leads your audience closer to buying.
And when messaging is paired with strategy? That’s when content becomes profitable.
A Strategic Instagram Content Plan for Moms
So what is a strategy?
It’s not a color-coded calendar. It’s not daily reels. It’s not picking one trending audio and hoping it “hits.”
It’s building content around your audience’s buyer journey.
Here’s how I break it down into four stages:
1. Growth
This is where you attract the right people (not just more people). Your content in this stage should be highly searchable, shareable, or relatable. It helps new followers say: “She gets me.”
Examples:
Pain point reels
Mini story carousels
“Stop doing X” educational tips
2. Engagement + Connection
Now that they’re here, your job is to get them to stick around. Connection content helps them feel seen, inspired, and curious to learn more.
Examples:
Behind-the-scenes posts
Relatable moments from your day
Shared values or beliefs
3. Trust
This stage builds belief in you and your offer. It’s where your audience starts to view you as the guide—not just someone who posts good tips.
Examples:
Case studies or client stories
Your process or why your method works
Common misconceptions or myths
4. Sales
Here’s where you make the ask—but because you’ve walked them through the other stages, it doesn’t feel pushy. It feels aligned.
Examples:
Direct calls to action
FAQ-style posts
Side-by-side “before and after” transformations
Why This Strategy Is Especially Important for Mompreneurs
You’re not a 22-year-old with 8 hours a day to batch reels.
You’re a business owner, a parent, and possibly a homeschool teacher, house manager, meal planner, and everything else in between. Your time is not infinite—and your content strategy needs to reflect that.
The goal isn’t to do more. It’s to make your content do more.
When you stop trying to “keep up” with everyone else and start creating with intention, you:
Save time
Build deeper connections
Attract clients who are already half-sold
And more importantly?
You get your energy back.
Your Next Step: The Buyer Journey Content Map
If this post hit home and you’re ready to finally stop guessing what to post...
I created a free tool just for you.
The Buyer Journey Content Map helps you:
Identify what stage your audience is in
Choose the right type of content for each stage
Build strategy without overcomplicating things
You’ll get clarity, confidence, and content that actually leads to sales.
Posting more isn’t the solution.
Building an intentional, aligned strategy that guides your audience through the buyer journey? That’s what actually leads to results.
You deserve a marketing approach that supports your life instead of hijacking it. And your content? It should do the heavy lifting for you.
Let’s stop chasing trends and start creating with strategy.
