Ep 87: The 1 hour/week Instagram strategy that actually works for busy moms
How to Make Sales on Instagram in Just One Hour a Week (Yes, Really)
If Instagram feels like another needy toddler in your house—constantly demanding your attention, energy, and sanity—you are not alone.
Running a business while raising tiny humans is already a full-time job. The last thing you need is an Instagram strategy that feels like a second job you don’t get paid for.
But here’s the truth no one tells you:
You don’t need to be on Instagram 24/7 to make it work.
You just need a strategy that does.
Inside this episode of Mompreneur Mastery, I’m breaking down how to ditch the hustle, ditch the overwhelm, and finally start seeing results—on less than one hour a week. (Yes. Seriously.)
The Myth That’s Keeping You Stuck
Let me guess: you’ve been doing all the things.
Posting consistently
Trying trends
Showing up in Stories
Staying visible even when you’re exhausted
And you’re still hearing crickets.
If you’re starting to wonder, “Is it just me?” or “Maybe I’m not good at this?” — stop right there.
What if the problem isn’t your content?
What if the real problem is the belief that you have to do more to see results?
Because somewhere along the way, we were told that to grow on Instagram, you have to be everywhere, all the time—reels, stories, daily posts, dancing while holding a toddler and making dinner. And we bought it. Because we’re moms, and we know how to get things DONE.
But we also know this:
You can do anything.
You don’t have to do everything.
The Shift That Changes Everything
What if you could make sales on Instagram… in one focused hour a week?
🟡 No more content scrambling
🟡 No more chasing trends
🟡 No more staying up late debating Canva colors
You don’t need to post more.
You need to post with purpose.
That’s what I teach inside my Post With Purpose membership—how to use strategy (not hustle) to make Instagram support your business without taking over your life.
Here's What Posting With Purpose Looks Like
Let’s break it down into 3 simple steps you can try today:
1. Pick Your Weekly Focus
Choose one of the 5 goals from my Instagram Sales Strategy:
Growth: Get new ideal followers
Engagement: Start conversations
Connection: Build relationships
Trust: Show your expertise and credibility
Sales: Convert
➡️ Pick ONE. This becomes your content filter for the week.
2. Create 2–3 Intentional Posts
You don’t need 7 posts a week.
You need 2–3 pieces of content that do the heavy lifting for you.
Each one should serve a purpose: attract, nurture, or convert.
No fluff. No filler. Just strategy.
3. Set a 1-Hour Timer
That’s it. One hour to plan, write, and schedule.
Done.
And yes, my members are doing this. Moms with babies, jobs, businesses, and no extra time. They're creating strategic content in under 60 minutes a week—and seeing real results.
Proof That Strategy > Virality
Let me tell you about a reel I posted that only got 7 likes.
Sounds like a flop, right?
Except 2 of those 7 people opted into my lead magnet. That’s a 28.5% conversion rate from one tiny reel.
Here’s what happened next:
That lead magnet connected to an email funnel
That funnel converts at 12% (also above average)
That one “flop” led to real leads and real sales
✨ Because I wasn’t chasing likes—I was moving the right people closer to a decision. ✨
This is the difference between content that performs for the algorithm vs. content that performs for your business.
Stop Posting Just to Post
Posting random content because you “should” is the fastest path to burnout and discouragement.
But when your content is rooted in strategy?
Instagram becomes a tool, not a time-suck.
Here’s what changes:
✅ You stop questioning yourself
✅ You spend less time on content
✅ You start making actual sales
✅ You show up consistently without the stress
✅ You get your time (and sanity) back
You Don’t Need to Be Viral to Be Profitable
Let me say that again for the people in the back:
Not every post needs to go viral
Not every Reel needs 10,000 views
Not every Story needs to be aesthetic perfection
What matters is that your content:
🟢 Speaks to the right people
🟢 Leads them toward the next step
🟢 Aligns with your goals
🟢 Feels sustainable to create
And that’s exactly what I help you do inside my membership.
Something Big Is Coming...
🎉 Post With Purpose is turning ONE! 🎉
And to celebrate? I’m launching something ridiculously helpful (and mega affordable) to help you create converting content in less time.
Want early access? Click below to grab your spot on the early birthday invite list:
👉 Get the Early Birthday Invite
Trust me—you’re going to want in on this.
Final Takeaway
If Instagram has been draining you instead of supporting your business...
💥 You don’t need more content.
💥 You need a better strategy.
💥 You don’t need more time.
💥 You need to use the time you do have on the right things.
You’re already doing so much. Let Instagram work for you, not against you.
