Ep 88: 3 Questions To Ask If instagram isn’t bringing in clients

May 11

Is Instagram Helping You Make Sales—Or Just Wasting Your Time?

You’re posting.
You’re showing up.
You’re even planning ahead when you can squeeze in a moment between school pick-up and reheating lunch.

So why does Instagram still feel like a full-time job that doesn’t pay?

Here’s the thing: it’s not that you’re doing it wrong. It’s that you’ve been taught to treat content like a to-do list instead of a strategy.

If you’ve ever caught yourself wondering, “Is this even worth it?”—this post is for you.

Instagram Doesn’t Work Without Strategy

What I hear from smart, creative business-owning moms over and over again is this:

“I’m posting every day and still not getting leads.”
“I followed all the Instagram tips, but my offer post got zero traction.”
“I tried trending Reels for months, but no one’s engaging—and no one’s buying.”

Sound familiar?

It’s not that you're lazy. It's not that you're not doing enough.
It's that your content doesn't have a job.

That’s the shift I teach inside my membership, Post With Purpose, and today I’m walking you through three simple questions to help you make that shift—so you can stop wasting time and finally start seeing sales.

1. What Stage of Strategy Am I In?

You wouldn’t start a conversation with “here’s my offer” to someone who’s never heard of you before. But when your content doesn’t follow a strategy, that’s exactly what happens.

Before you post, ask yourself:
Am I trying to grow, engage, connect, build trust, or convert?

These are the 5 stages of the Instagram sales strategy I teach:

Growth: Bring in the right people
Engagement: Start conversations
Connection: Show your values and voice
Trust: Show how you think, not just what you do
Sales: Guide them to buy

Most people try to do all of these at once—or skip straight to sales without the rest.
And that’s when things fall flat.

2. What Do I Want This Post to Do?

This is where most content gets stuck.

Instead of asking:

“Is this trending?”
“Will the algorithm like it?”
“Does it match my grid?”

Ask:
What is this post’s job?

Is it starting a conversation?
Seeding your offer?
Answering a common objection?
Shifting a belief?

When your content has a job, you stop questioning it. You stop rewriting it 10 times. You stop wondering why it’s not working.

Because now it’s working with you—not just filling a square on your calendar.

3. What Should Someone Think, Feel, and Do After Reading?

This is how a “nice” post turns into a profitable one.

If you don’t know what shift you’re trying to create, your audience won’t either.

Before you hit publish, ask yourself:

What do I want them to realize?
What do I want them to feel?
What do I want them to do next?

Maybe it’s replying to a Story.
Maybe it’s rethinking the way they show up online.
Maybe it’s clicking to learn more about your offer.

Whatever it is—make sure your post leads them there.

You Don’t Need to Be More Visible—You Need to Be More Strategic

If you’ve been spending your only quiet hour of the day fiddling with Canva and rewriting captions while your dinner gets cold…
you’re not alone.
But that doesn’t mean you have to stay stuck.

This is the shift we’re making inside Post With Purpose—where every post prompt is tied to a clear strategy that helps your content work together instead of working you into the ground.

No more posting just to post.
No more wondering if it’s working.
No more wasting time on content that doesn’t convert.