Ep 95: The Branding Shift To Take Your Offer from Meh to Must-Have with Aiza Cheung

Written By Sydney OBrien

How Offer Branding Can Bring You from Overlooked to Obsessed Over

Ever feel like your offer is good, but no one seems to get it?
You post, you pitch, you tweak the Canva graphics, and still… crickets.

This week on the podcast, I brought on Aiza Cheung—aka The Brand Chef—to break down why that might be happening. Spoiler: it’s probably not your pricing or your sales page. It’s your branding.

Not just your business brand.
Your offer brand.

Let’s talk about what that means and how to fix it.

Why Your Offer Feels Flat (Even If It’s Fire)

Aiza started her business after getting laid off, booking a solo trip to Thailand, coming home, and deciding she was done doing things the traditional way. Studio Coya was born, and it’s now where she helps coaches, creatives, and service providers build brands that feel like them and actually sell.

Her thing? Food-themed branding.
And while the croissant vibes are fun and memorable, it’s what’s underneath that makes her work so good.

She realized early on that it’s not enough to have a business brand. Your offer needs its own identity too. Otherwise? You’re just another post in a sea of “doors are open” noise.

What’s the Difference Between a Business Brand and an Offer Brand?

Here’s how Aiza explained it:

  • Business Brand = your overall vibe, values, and personality. It’s what people feel when they interact with you or your content.

  • Offer Brand = the specific identity, tone, and experience tied to your signature offer. It’s what helps someone decide “this is the one I need.”

Your offer needs to feel like its own thing.
Something people can name. Recognize. Obsess over.

Think of your business like Disneyland. The park is your business brand, but each land (Frozen Land, Space Mountain, etc.) is a branded experience. That’s what your offers should feel like: immersive, distinct, and exciting.

The Framework: R.I.S.E. Your Way to a Branded Offer

Aiza’s R.I.S.E. framework walks you through how to actually build an offer brand that sticks:

R – Research
→ What’s this offer for? What’s the transformation? How do you want people to feel about it?

I – Identify
→ What makes it different? What’s the vibe? This is where you can play with theme, tone, and personality.

S – Shape
→ Now it’s time to make it visual. Colors, icons, templates, words. Basically, how it looks and feels.

E – Equip
→ What assets do you need to actually show up? Sales page? Graphics? Swipe copy? This is what makes selling easier, faster, and more consistent.

Branding Isn’t Just a Logo. It’s a Shortcut to Sales

Aiza dropped this gem and I’m stealing it forever:

“People buy based on how your offer feels, not just what it includes.”

Yes, good branding makes your stuff look great.
But more importantly? It makes you want to talk about it more. Which means your audience hears about it more. Which means more sales.

Signs Your Branding Might Be Holding You Back

Aiza calls it procrasti-tweaking (and you might be guilty 🙋‍♀️):

  • You’re constantly changing fonts or Canva colors

  • You second-guess your content because something feels off

  • You avoid selling because your offer doesn’t sound right yet

And on the outside?

  • People say “I didn’t know you offered that”

  • You’re attracting the wrong people or no one at all

  • Clients are surprised by how good your offer was because the branding didn’t match the value

Branding isn’t just a confidence boost.
It’s a conversion tool.

When Should You Brand Your Offer?

If it’s your signature offer—the one you’re known for or want to be known for—it’s probably time. Lower-ticket stuff? Not always necessary. But if it’s something you’re building a whole ecosystem around, branding it separately can give it the boost it needs to stand out.

And no, that doesn’t mean it has to be wildly different. Aiza’s “Offer Oven” is still food-themed like her business, just more focused (bread and baking metaphors only, please).

Want to Try Theming Your Brand?

Aiza’s got a free mini masterclass called Need a Theme that walks you through:

  • When theming works (and when it doesn’t)

  • How to avoid making your brand feel like a gimmick

  • How to start using theme to make your content creation easier and more fun

It’s only 15 minutes and honestly? A really smart watch if you’ve been stuck in “I don’t know what to say” land.

TL;DR: The Offer Itself Isn’t the Problem

If you’re tired of feeling like your best work is flying under the radar, this is your reminder that the right branding changes everything.

And not just for your audience—for you.

Because when you’re excited about how your offer looks, feels, and sounds, you show up more.
You sell more.
You stop questioning every post.

Links Mentioned:

Want More Support?

Aiza also recorded a guest training exclusively for my Post With Purpose members all about offer branding. If you’re inside the membership, go check it out—it’s packed with extra takeaways and implementation tips.

Not a member yet? Learn more here: 👉 https://sociallyyours.biz/post-with-purpose

Sydney OBrien
Next

Ep 94: How to Get Instagram Followers that Actually Buy