How to Get Clients from Podcast Guesting (Even as a Busy Mom) with Candace Dudley

Written By Sydney OBrien

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You know that feeling when you’re posting nonstop on Instagram, trying every trend, and still hearing crickets? Yeah…been there.
Spoiler: it’s not you, it’s the strategy.

Because visibility doesn’t pay the bills unless it leads to clients. And honestly, as moms running businesses, we don’t have time to waste on strategies that suck up brain space without a return.

That’s why I brought in Candace Dudley, podcast guesting strategist and mom of three, to talk about the visibility strategy that actually works for us: podcast guesting.

And don’t worry—you don’t need your own podcast, a million followers, or a ring light that costs more than your toddler’s entire wardrobe.

Why Podcast Guesting Gets Clients (When Posting Doesn’t)

Here’s the tea: your Instagram post? Dead in 24 hours.
Your podcast interview? It’s living rent-free on the internet forever.

When you’re a guest, you’re not just borrowing the host’s audience—you’re borrowing their trust. And that shortcut to credibility is why podcast guesting can get you clients faster than posting another Reel that flops.

Case in point: Candace’s client Kelly. She booked 8 podcast guest spots in one month (with fewer than 1,500 followers) and ended up booked out for three months straight.

So if you’ve been stuck thinking visibility = more posts, here’s your permission slip to get off the hamster wheel.

Step 1: Nail Your Speaking Topics

If you pitch with “I want to talk about email marketing,” that’s an automatic nope. Too broad.

Candace says the first thing you need is 2–3 niche speaking topics. The ones you could talk about tomorrow with zero prep. Think:

  • A freebie you’re already offering

  • A transformation from your paid offer

  • A question your clients keep asking

And here’s the mindset shift we both loved: don’t freak out over the nos.
Nos mean you’re clear on your message. And when you do get a yes, it’ll be an aligned yes—which is way better than a pity “sure, I guess.”

Step 2: You Don’t Need a Podcast

Hot take: you don’t need a podcast to be a podcast guest.
Wild, right?

Every single one of Candace’s clients started guesting without a show of their own. You don’t need to be 50 episodes deep to start getting visible—you just need clarity on what you bring to the mic.

Step 3: Prep Like a Pro (Without Overprepping)

Podcast interviews are not your autobiography.

Every episode has three parts, and if you know these, you’re golden:

  1. Intro → Who you are in 30 seconds (not 30 minutes).

  2. Value → That juicy, actionable expertise people came for.

  3. Outro → A clear, evergreen next step (like your freebie).

And if your kids crash the interview? Roll with it.
I once zipped up a Spider-Man costume for my 5-year-old mid-question. The host laughed, we moved on. Honestly? Real life lands better than a perfectly scripted soundbite.

Step 4: The Ripple Effect Is Real

The magic isn’t just in the episode—it’s in everything that happens after.

  • Listeners download your freebie and join your world

  • Hosts refer you when their audience needs what you do

  • Other podcasters notice and invite you onto their shows

  • Sometimes you even get collab offers (membership trainings, summits, you name it)

And bonus: repetition builds clarity. The more you talk about your offer on podcasts, the easier it gets to write posts, emails, and pitches everywhere else. It’s like flexing a muscle you didn’t know you had. And if you want a simple way to plug those podcast appearances into your overall content plan across platforms, grab my free Buyer Journey Content Map

Step 5: Pitch Without Being Icky

Hosts can sniff out a copy-paste pitch a mile away. (If your email still says [Insert Podcast Title], you’re done.)

Instead:

  • Listen to the dang show

  • Share how you align with their audience

  • Offer 2–3 specific topics

  • Send it as a DM or voice note if you can—way more human

And if they ghost you? Follow up. Half the time, it’s not a no—it’s that their kid needed a snack mid-inbox scroll.

Step 6: Use Threads + a Tracker

Pro tip: want guest spots to come to you? Share your niche topics on Threads. Hosts hang out there, and people will literally tag you into opportunities.

Also—don’t just pitch off the cuff. Batch research one day (shows, links, host handles). Then pitch another day when your energy is high. No one wants to send pitches when they’re running on three hours of sleep and cold coffee.

Why Moms Win with This Strategy

We don’t have time for “visibility hacks” that chew up hours and return nothing.

Podcast guesting gives you:
✔ Visibility that lasts
✔ Clients without more posting
✔ Credibility without a big following
✔ Networking that doesn’t feel gross

It’s the strategy that keeps working while you’re carpooling, cooking, or re-reheating your coffee for round three.

Ready to Land Clients Through Podcast Guesting?

Candace has a free Podcast Guesting Starter Guide  that walks you through her 5-step process so you can start pitching confidently (and strategically).

MENTIONED IN THIS EPISODE

Sydney OBrien
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