How to plan a marketing strategy that converts for multiple platforms
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If your marketing feels like chaos, posting on Instagram one day, sending an email the next, then realizing you forgot about your podcast, it’s not because you’re lazy or inconsistent.
It’s because you don’t have a plan that connects it all.
Every platform has a purpose. But when you try to use them all the same way, you waste time and miss the touchpoints that actually lead to sales.
Let’s fix that.
Start by Matching Each Platform to Its Purpose
Every platform plays a different role in your buyer journey. Once you get clear on what each one is for, it becomes a lot easier to stop guessing what to post and start creating content that actually works.
Here’s how I break it down using my 5 Steps to Sales framework.
Instagram: Growth and Engagement
This is where people find you. Your job here is to grab attention fast and get them to interact. Use strong hooks, relatable posts, and quick wins that make people want to stick around.
Email Marketing: Connection, Trust, and Sales
These are your warm leads. They already invited you into their inbox, so talk to them like a real person. Tell stories, share examples, and give them a reason to buy.
Podcast: Connection and Trust
Podcast listeners are ready to think and learn. This is where you go deeper, build authority, and show the strategy behind what you teach.
Blog: Growth and Evergreen Visibility
Blogs help new people find you through search and keep working for you long after you hit publish.
Each one builds on the next. Together, they take someone from finding you to trusting you to buying from you.
Plan Around Your Time, Not Someone Else’s Schedule
You do not need to post every day to make sales. You need a plan that fits your life and the time you actually have.
If you only have a few hours a week, focus on the platforms that give you the best return.
If you love talking, record a podcast and turn clips into Reels or carousels.
If you love writing, focus on emails and blog posts that keep working for you.
If you are short on both time and energy, stick to Instagram and do it well.
It is not about doing more. It is about doing what makes sense for you and your current season.
One Message, Different Platforms
You do not need ten new ideas every week. You need one clear message that connects everything you post.
If your main message this week is that content only works when it walks people through the buyer journey, here is how that looks.
On Instagram, post a carousel that breaks down the five steps.
On your podcast, talk about what happens when you skip them.
In your email, share a story about a client who saw results once they mapped it out.
On your blog, write a post that ties it all together for SEO.
It is the same message, just shaped to fit each platform. That is how you stay consistent without burning out.
If you are not sure how to plan that out, grab my Buyer Journey Content Map. It shows you exactly what to post for each stage of your audience so your content makes sense and actually converts.
Stop Guessing and Start Connecting
When your marketing is planned with purpose, every platform has a job. You stop chasing trends and start guiding your audience step by step toward working with you.
You do not need more time. You need a strategy that fits the time you have.
That is what we do inside Content That Converts. You will learn how to map your content to your buyer journey, connect your platforms, and finally feel clear on what to post and where it fits.
Because marketing should not take over your life. It should make it easier.
TL;DR: The Quick Version
Your marketing works best when every platform has a clear purpose. Instagram helps you grow and engage, email builds trust and drives sales, podcasts create deep connection, and blogs grow your visibility over time.
The goal is not to post everywhere. The goal is to make each platform work together so you get the right touchpoints for sales.
Start with one clear message, plan around your time, and build your content with intention instead of chaos.
When you do that, your marketing finally starts to feel lighter, easier, and way more effective.
Ready to make it happen?
Grab the free Buyer Journey Content Map to see exactly what to post for each step
Join Content That Converts and I will help you plan your full strategy so every platform leads to sales
