Ep 98: Email Automations That Sell While You Mom with Emilee Lopez

Jul 18

The Mompreneur’s Guide to Simplifying Email Marketing with Emilee Lopez

Email marketing isn’t just for big businesses or corporate teams. It’s one of the most powerful tools a mompreneur can use to grow her business — especially when time is short, the house is loud, and you’ve already reheated your coffee three times.

But here’s the catch: if your email marketing isn’t backed by automation, strategy, and intentional tech, it’s probably not working the way it should.

In this post, we’re breaking down how to set up an automated email system that saves time, increases sales, and works while you’re busy being a mom — all thanks to insights from email tech expert Emilee Lopez.

Why Email Automations Matter for Busy Business Moms

Let’s be real. You don’t have time to write a new email every week, manually follow up with every new subscriber, and track who’s opening what. That’s where email automation comes in.

Email automations:

Nurture leads automatically while you’re making lunch or driving to swim lessons
Increase conversions without chasing every sale
Clean your list regularly so you’re not paying for dead weight
Build long-term trust with your audience

And unlike social media, email isn’t at the mercy of an algorithm. If you’re wondering where your next sale is coming from — your inbox is one of the best places to look.

The Biggest Mistake Mompreneurs Make with Email Marketing

According to Emilee, one of the biggest misconceptions is thinking email will “just work” once you start sending newsletters.

But without strategy or automations in place, you’re just shouting into the void — and that’s not going to help you grow your business OR get your time back.

Instead, every email system needs three things:

A clear strategy
Smart automations
Regular list maintenance

If you’re missing one of those, your emails aren’t doing their job.

What Is Email Automation and Why Is It So Powerful?

Email automation means pre-written, pre-scheduled emails that send based on user behavior — not your calendar. That includes things like:

A welcome sequence for new subscribers
A nurture sequence that builds trust over time
Sales sequences for promotions or launches
Re-engagement sequences for cold subscribers

These automations run in the background while you live your life — whether you’re at your kid’s soccer game or finally getting a solo grocery run.

For mompreneurs, email automation isn’t just helpful. It’s essential.

The Most Important Email Sequences to Set Up (and Why They Matter)

If you’re just getting started, Emilee recommends focusing on these high-impact automations:

1. Welcome Sequence

This is the email (or series of emails) that someone gets after signing up for your freebie or joining your list. It should:

Introduce who you are and what you do
Set expectations for how often you’ll email
Share your best content or most helpful resources
Lead to your core offer, softly or directly

Why it matters: You never get a second chance to make a first impression. A strong welcome sequence keeps people from forgetting who you are (or worse — marking you as spam).

2. Nurture Sequence

Think of this as the slow burn. These emails go out to subscribers over time, continuing to build the relationship between you and your audience.

Why it matters: People don’t usually buy after one email. A nurture sequence warms them up so when you do sell, it doesn’t feel out of the blue.

3. Re-engagement Sequence

This is for subscribers who’ve stopped opening or clicking. It’s your chance to win them back — or let them go.

Why it matters: Cold subscribers can hurt your open rates, affect deliverability, and cost you money. If someone hasn’t opened your last 10 emails, it’s time to give them the option to re-engage or unsubscribe.

4. Sales Sequence

Whether you’re launching a new offer or promoting an evergreen product, an automated sales sequence helps you sell without having to pitch live every single time.

Why it matters: Email is still the highest-converting sales channel — but only if you set it up right. And that starts with automation.

How to Know if Your Email System Is Hurting Your Business

Emilee shares a few red flags that signal your emails may be costing you sales:

Your open rates are high but click rates are low (your copy or layout might be off)
You’re sending emails regularly but not making sales
You’re paying for a big list but no one is engaging
You’re getting sent to spam folders or promotions tabs

These issues usually mean it’s time to clean your list, adjust your strategy, or play with things like button placement, time delays, and link formatting.

Emilee’s Cozy Method for Email Strategy

One of Emilee’s signature frameworks is the COZY Method, designed to make your email system feel more human and less like a corporate robot.

Here’s what it stands for:

Connect: Build real relationships with your subscribers
Organize: Clean up your backend and your messaging
Zero In: Segment your list and speak directly to the right people
You-ify: Make your emails sound like you (not a boring newsletter from 2011)

If you’ve been afraid to be yourself in your emails, the COZY Method is your reminder that personality sells — especially when your audience is other busy moms looking for connection, not perfection.

The Email Membership That Helps You Do All of This (for $11/month)

If setting up automations sounds great in theory but overwhelming in reality, Emilee created the Tidy Tech Hub just for you.

It’s a low-cost email membership that gives you:

Weekly automation templates
Simple tech tutorials
Monthly office hours
Quarterly build-alongs or expert trainings
A system that grows with your business stage

You can even choose your starting point — like welcome sequences, nurture series, launch systems, or cleanup automations — based on where you are in your business right now.

👉 Join the waitlist for Tidy Tech Hub here